Aug 4 - Facebook for Business Boot Camp: Advanced Facebook

Thursday, August 4, 2011 from 8:00 AM to 10:00 AM (CT)

Green Bay, WI


This event has ended!
View current events hosted by The MarketingSavant Group


Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Advanced Facebook for Business Bootcamp Sold Out Ended $39.95 $0.00

Event Details

Overview
Nearly every local business can benefit from social media in their marketing, especially having a presence on Facebook. While most courses only tell you why and don’t show you how-to, the Advanced Facebook class will teach you how to take Facebook to the next level for your business. 

The Advanced Facebook Course is a 2-hour class designed to help you take your business Facebook presence to the next level.

What Will You Learn?

  1. Learn advanced ways to enhance your current FaceBook Page
    1. Facebook vanity URL
    2. Connecting Facebook and Twitter
  2. The full suite of Facebook features
    1. Using notes, events, video, reviews, discussion boards
  3. Facebook Applications
    1. Creating your Facebook welcome page
    2. Creating landing pages for your ad campaigns
    3. Assesing application vendors
    4. Installing applications on your Facebook page
    5. Integrating your blog, Flickr, YouTube and other social media channels into Facebook
  4. Advanced strategies for growing your fan base
    1. Sending updates to fans
    2. Advanced page promotion techniques from leading brands
    3. Creating and managing a Facebook promotion or contest
    4. Your next 100 to 1000 fans
    5. Maintaining a daily dialogue in Facebook
    6. What type of content and how often?
  5. Using social CRM tools to manage your Facebook page
  6. Creating Facebook ads and running complete ad campaigns
    1. Learn how to reach the exact audience you want with relevant targeted ads on Facebook
  7. Measuring success
    1. How to read, understand and leverage Facebook Insights
  8. Fully integrating Facebook with your existing marketing
    1. Facebook connect, widgets and fan boxes

Who Should Attend?

  • Small Business owners
  • Marketing professionals
  • Association/Nonprofit executives

Course Pre-requisites:
Prior to attending this course attendees should have:

  • Basic knowledge of Facebook and an existing Facebook page
  • Good general knowledge of using Mac or PC
  • Have a good understanding of the web as a whole
  • Have a basic to good understanding of their marketing goals

What to bring
Laptop suggested, although not mandatory

How Will I Benefit?
Attendees will walk away with ready-to-use tools, tips and tricks to make Facebook work for them. This workshop is hands on and will walk attendees through:

  • How to setup and maximize your Facebook business page
  • How to setup a Fan Page for Business, and build a community
  • How to maximize event marketing on Facebook
  • How to run an effective Facebook ad campaign
  • How to integrate Facebook into your overall marketing plan
  • How to read Facebook analytics, and use the data to make decision

Free Facebook Marketing Guide E-Book for Each Attendee

When

Thursday, August 4, 2011 from 8:00 AM to 10:00 AM (CT)

Add to my calendar Add to my calendar

Where

The Docking Station
111 N Broadway
Green Bay, WI 54303




Other Maps:



Hosted By

The MarketingSavant Group

All MarketingSavant Group workshops and seminars are prepared and delivered by Dana VanDen Heuvel, an award-winning marketing blogger, author of the American Marketing Association’s Marketech ’08 Guide to Marketing Technology and Guide to Social Network Marketing and the creator of the AMA’s TechnoMarketing training series.

Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics.

In 2003, Dana founded BlogSavant, one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavant™ Group, a thought leadership and social media marketing consulting and training firm that helps marketers leverage emerging marketing tools and technology to reach and keep customers.

View Other Events
View other The MarketingSavant Group events
Contact the Host
Contact the Host
RSS Feed


This event organizer is using Eventbrite to provide
event ticketing and online event registration.
© 2012 Eventbrite. All Rights Reserved. Terms of Service. Privacy Policy.
Contact The MarketingSavant Group for event and ticket information.